Online Florists

We deliver our own flowers imported by us from Holland, made by our trained florists and delivered direct next working day in the UK. For same day and overseas deliveries we use local florists     We also deliver   Wedding Flowers Funeral Flowers Chocolates Wine and Champagne

 Growth continued to be divided among retail outlets and traditional florists. Supermarkets not only continued to sell flowers, but many were expanding their floral departments. According to a survey conducted by Super-market News, 9 percent of the surveyed operators planned to expand their floral departments and over 15 percent planned to add full service floral departments. According to Supermarket News, the expansion was fuelled by higher profit margins.

Increasing competition between the traditional and non-traditional florists spurred uses of new technology such as flowers-via-computer and toll-free numbers to make floral item purchases more accessible to the public. Advertising campaigns were also focusing on non-occasion uses for flowers and plants. In the late 1990s, television commercials promoting gifts of flowers were becoming very common. The Internet played a substantial role in setting a new trend at the turn of the century. Many traditional florists were resorting to the Internet to sell flowers, and others only sold flowers via Web sites.

The traditional image of men buying women cut flowers for a date does not correlate with consumer sales trends tracked by the study, which tracked only personal consumer purchases, not business purchases. The study revealed that cut flower sales accounted for only 28 percent of florists' business; outdoor bedding and garden plants accounted for almost half (49 percent) of their sales; and flowering or green houseplants accounted for almost a quarter (23 percent) of sales. Also, women predominantly purchased flowers. Women made 81 percent of overall floral sales, though men caught up some in cut flower sales with one third of purchases. What's more, individuals purchased flowers for themselves a majority (64 percent) of the time, leaving only 36 percent of purchases as gifts. Cut flower sales turned this statistic on its head, though, with only 31 percent of purchases for the self, compared with 69 percent as gifts. Finally, calendar events accounted for only 15 percent of overall floral sales; Mother's Day accounted for 23 percent and Valentine's Day for 16 percent of these sales. The majority of floral sales (85 percent) marked no calendar occasion; only 4 percent of these purchases commemorated love or an anniversary, with exactly half of these sales marking no special occasion and 21 percent of these purchases for home decoration.

 Flowers